How to Use Amazon KDP A+ Content (A Simple Guide for Book Creators)

Publishing your book on Amazon KDP is a big milestone.

But once your book is live, a new challenge appears:

How do you convince parents or readers to actually click “Buy Now”?

This is where Amazon KDP A+ Content comes in.

Many first-time authors either ignore A+ Content completely or rush into it without a plan. Both are mistakes. When used properly, A+ Content can quietly improve trust, conversions, and book sales—especially for children’s books.

At Kidillus, we work with authors every day, and this guide breaks A+ Content down in plain, no-nonsense language.

What Is Amazon KDP A+ Content?

A+ Content is an enhanced section on your Amazon book page that appears below the description, usually under a heading like “From the Publisher.”

It allows you to add:

1. Visual layouts
2. Images and graphics
3. Structured text blocks
4. Comparison sections (for series or related books)

Think of it as a mini landing page inside Amazon.

The goal is simple:

👉 Help shoppers understand your book faster and feel confident buying it.

Good A+ Content doesn’t shout.

It quietly answers doubts.

Is A+ Content Free on KDP?

Yes. Completely free.

Earlier, this feature was only available to large publishers and cost hundreds of dollars per book. Today, any author with a book published or on pre-order via KDP can use it.

You do not need:

1. KDP Select
2. Amazon Brand Registry
3. A publisher account

Just a published KDP book.

Why A+ Content Matters (Especially for Children’s Books)

Children don’t buy books. Parents do.

Parents want to know:

1. Is this book age-appropriate?
2. What kind of illustrations does it have?
3. What values or lessons does it teach?
4. Does it look professional?

A+ Content lets you answer these questions visually and clearly—without stuffing everything into the description.

For children’s books, A+ Content is especially powerful because:

1. Visuals matter more than text
2. Trust matters more than hype

Clarity beats clever marketing tricks

Before You Start: Don’t Skip This Step

The biggest mistake authors make is opening KDP and starting to build A+ Content immediately.

Don’t do that.

A+ Content works best when it’s done in two phases:

1. Planning (thinking)
2. Execution (building)

Skipping planning almost always leads to rejection, frustration, or weak results.

Phase 1: Planning Your A+ Content (The Smart Way)

Step 1: Study Other Books Like Yours

Search Amazon for books in your niche:

1. Children’s picture books
2. Bedtime stories
3. Educational kids books
4. Fiction or nonfiction (your category)

Scroll down and study their A+ Content:

1. What images are they using?
2. Are they focusing on benefits or features?
3. How much text do they use?

You’re not copying—you’re learning what Amazon already approves.

Step 2: Decide What You Want to Say

A+ Content is not a repeat of your book description.

Ask yourself:

1. What makes this book special?
2. What problem does it solve for parents or readers?
3. What feeling should the buyer have after reading this page?

For kids’ books, strong angles include:

1. Emotional learning
2. Reading level clarity
3. Art style consistency
4. Story themes (kindness, confidence, friendship)

Step 3: Match Ideas to A+ Modules

Amazon provides 17 different A+ modules (layouts).

Examples:

1. Image + text
2. Text-only
3. Image comparison
4. Series overview

Plan which idea fits which module before opening the builder.

Even rough notes on paper are enough.

Phase 2: Creating A+ Content Inside KDP

Once you have a plan, execution becomes easy.

Step 1: Open the A+ Content Builder

In your KDP dashboard:

1. Go to Marketing
2. Choose A+ Content
3. Click Create A+ Content

You can start with or without an ASIN.

Step 2: Build Slowly and Carefully

Each module shows:

1. Image size requirements
2. Character limits
3. Text placement rules

Follow them exactly. Amazon is strict here.

Tip from Kidillus:

👉 Create images specifically for A+ Content, not reused social media graphics.

Step 3: Save Drafts Often

You don’t need to finish everything in one sitting.

A+ Content works best when you:

1. Build
2. Review
3. Improve
4. Proofread

Many professionals complete it over 2–3 sessions.

Important Rules You Must Follow (Very Important)

Amazon rejects A+ Content more often than people expect.

Here are the biggest rules to remember:

❌ What You Cannot Include

1. Prices, discounts, or promotions
2. Words like “Buy Now,” “Free,” “Best,” “On Sale”
3. Customer reviews or testimonials
4. References to other books or authors
5. Kindle Unlimited mentions
6. Time-based phrases like “New,” “Latest,” “This Year”

✅ What You Can Include

1. Clear benefits
2. Educational value
3. Reading age guidance
4. Illustrator or author information
5. Book themes and tone

For children’s books, keep everything calm, helpful, and parent-focused.

Approval Process: What to Expect

A+ Content goes through two checks:

1. Automated scan
2. Human review (if needed)

Approval usually takes:

1. 2–8 business days

Tip:

Submit early and fix flagged issues before final submission.

Final Advice from Kidillus

A+ Content is not a sales trick.

It’s a trust-building tool.

If your A+ Content:

1. Matches your book honestly
2. Looks professional
3. Helps parents decide

Then Amazon rewards you naturally—with better conversions over time.

No hacks. No shortcuts. Just clarity.

Official reference: Amazon KDP A+ Content guidelines View on Amazon KDP